Email Marketing Tools

Email marketing Agency

Best Email Marketing Guide, Tools and Services - All You Need To Know​
A business's decision to choose the best plan of marketing is an important choice because it can help the business expand rapidly or fall. Marketing services offer a lot of benefits which include; enhancing engagement, increasing sales, establishing reputation and connections between customers and businesses, providing insights into businesses and more. All of these help businesses to grow.

There are a variety of marketing services that you can choose from and some are more advanced than others. One option for marketing worth considering comprises Email Marketing Services that was created by the internet. Marketing via email has become more popular in recent times contrary to widespread beliefs. It's an effective method to promote a company.
Before you go through all the services that you sought, here's all you should be aware of regarding Email Marketing.

What is Email Marketing?
Email Marketing is a form of marketing that utilizes the internet protocol SMTP and is commonly referred to as electronic mail or e mail. Every person on the internet can be distinguished by a few distinct features. You can certainly identify an individual by their IP address or their MAC address. However, this only aids in finding the device of the user and not the individual.
If someone using the internet wishes to access services or downloads an application, the credentials(phone number or email addresses) are required.

Why Should I Care About Email So Much?
There are over 3.8 billion accounts that are active. This does not include those accounts people establish and do not access, but use to sign-up for various reasons. The reason I am giving you the details concerning email is to show how crucial it is. Everyone needs at least one email in the present time. If you're operating an Android phone that runs Google's services, or an iPhone you'll have the option of an email account. These phones can't start up without having any kind of email address installed.
In simple words it is the basis of the present web and the technology.

Advantages of Email Marketing​
Improved ROI
The DMA conducted a study that indicated that the right Email Marketing results in 44 times more ROI per an average, in the United States alone.

Personalized and targeted
With the help of market segmentation, as well as other methods, Email Marketing can be directed to a particular market and as precise as is required.

Confidence
People tend to respond to messages that are delivered directly to their inbox instead of being displayed on a billboard that is visible to the public. Emails are confidential and delivered in confidence.

Email applications are preloaded
There isn't an Android Skin as well as an iOS version that doesn't include an email app that is of a certain type. Since emails are preloaded, marketing on this platform can be widely read by everyone provided that emails aren't filtered.

A quick guide to selecting an Email marketing service​
Now that you understand how crucial emails are and the significant benefit they can offer businesses, resulting in an increase of 4300% in ROI and more, let's explore this world Email Marketing services and what elements should be considered prior to making a decision to invest in one.
Here are a few aspects you should look for:​
Engagement: ​
The first thing to be looking for is to figure out, based on real-life examples, which Email Marketing service you are selecting has engaging information or is not. Engagement is a key element since more engagement leads to higher sales and in turn, better sales.​
Interface:​
Closely connected to engagement, user interface and experience when creating emails that are meant to be engaged with. Certain emails are designed to be simple, offering contents straight to users and not having to shuffle an empty bucket. Some emails focus on using images that are special that provide appealing information to the reader.​
Ease-of-use:​
Ideally, you'll want the Email Marketing service that handles the bulk of the work, while giving you only the essential information. "Automation" plays a significant role in determining if an email marketing service is worth the investment for your company or not.​
Personalization:​
This Email Marketing service should provide an element or market segmentation. It will direct you to the appropriate segmentation service. It will be able to separate contacts you've entered into different segments. This allows you to create personalized email messages in bulk.

Here are some of the best email marketing software
For the best email marketing software, you must research the cost as well as reliability technical support, templates designs, user-friendly deliverability, automation integrations, as well as any other features you require. The most effective software for marketing via email should allow you to create emails quickly to segment your lists customize your message and analyze analytics reports. They should also reach the users' primary inboxes. At the end of the day, it's all about email marketing. It is about sending the correct message to the appropriate user at the appropriate time.

Here are my recommendations for the top services and software for email marketing. tools to consider this year:
~ ActiveCampaign.
~ Constant Contact.
~ HubSpot.
~ Sendinblue.
~ Moosend.
~ Mailerlite.
~ GetResponse.
~ Pabbly.
~ ConvertKit.
~ Omnisend.
~ Gist.
~ Automizy.
~ AWeber.
~ Mailigen.
~ Benchmark.
~ SendPulse.
~ MoonMail.
~ Ontraport.
~ Campaign Monitor.
~ MailChimp.
~ Mailjet.

1. ActiveCampaign.

Best Email Marketing Software ($9/month)
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ActiveCampaign is top of my list because it's the top overall email marketing tool because of its sophisticated capabilities for automation and its the ability to deliver. Being the most intelligent tool in this list machine learning plays a crucial part. Through Predictive Actions, ActiveCampaign will answer tough questions about your clients to take the appropriate action for you and guide them along your sales funnel. ActiveCampaign integrates with more than 850 other applications like Facebook, Shopify, WordPress and many more. Automating your list segmentation is easy and you can design lists that trigger users and then move them in accordance with the dynamic content of emails including sales follow-ups and much more.

The workflows for email are robust and simple to manage. All this data syncs with their CRM built-in to enable sales teams to use the most advanced leads scoring. The lead scoring system they use is also flexible. If you're not aware of leads scoring it's a method to give points to specific email subscribers based on actions you choose to assign them. Once they've reached an amount of points or threshold, they can either be added to an automation funnel that is new or may be contact from your sales staff.

These are steps to follow:
First, you select your engagement metrics. They could range from an email opening or click up to content download or request for consultation.
After that, you'll need to then add your lead scoring guidelines and calculate points in accordance with these conditions. They should be set in accordance with the level of effort and potential to convert.
Perhaps an email opened can be worth 2 points while a click to a link will earn you five points. Also, actions such as non-opens or unsubscribes count as negative points. Once a subscriber is at the threshold of a certain number of points the subscriber's data is transferred into the Deals CRM where they are able to enter an entirely new phase of automation.

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It's an excellent system used by large corporations to keep track of leads' email addresses with the best personalization that is possible. Another major selling point is the ability to deliver emails which is higher than other platforms in this list. The emails they send are most unlikely to be flagged as spam and also have the highest chance of reaching the primary inboxes of Gmail along with Outlook.

Pricing:
Pricing is determined by the account's features as well as how large your list of email addresses.
Lite: $9/month
Plus: $49/month
Professional $129/month
Enterprise: $229/month
All plans include an initial 14-day trial period.
All in all, ActiveCampaign is the best tool to use if you're searching for the top email marketing CRM, automation, and tool all in one location.

Try ActiveCampaign

2. Constant Contact.

Best Email Marketing Service for Small Business ($16/month)
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Constant Contact has been in the marketing via email since 1995. They adopted their designation Constant Contact back in 2004. The year 2015 saw them were part of Endurance International Group, a company that is a powerhouse for other companies like Bluehost, HostGator, and Domain.com. According to their website The company's primary objective is to assist small-sized businesses understand the potential of power, potential, and power of the internet. They have 100+ modern templates, optimized for mobile to engage and convert customers. They also provide real-time analytics and reports and bonuses such as coupons as well as polls and events.

One of their unique attributes is event management, and the ability to control invitations, registrations and tickets:
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Deliverability of emails is higher than average and is among the highest of email service providers , at more than 90%. Pricing for Constant Contact is tied according to the amount of addresses on your contact list. The paid plans begin at $18/month and can be used for up to 500 contacts. The drip campaigns they offer are simple to use and understand. You can make simple sequences but cannot combine conditions, or employ advanced filters. In the end, if you're searching for specialized features such as event management, and you also need the best email delivery, Constant Contact is the best choice for you. Constant Contact is my 2nd choice of email service providers for this year. You can start now and save 10% off the first 12 months by clicking on my hyperlink below.

Try Constant Contact

3. HubSpot.

Best Email Marketing Software for Marketers (Free - $50/month)
HubSpot can be described as the best complete marketing software available. Utilizing their email marketing software is among the simplest ways to design, improve and create stunning looking emails. They have a variety of features that you can customize and let you pick a program and upgrade whether you're a small company or a large-scale enterprise.


When you are creating an email, you can make use of one of their pre-designed email templates or create one with a blank slate. The templates let you include images, text buttons, dividers and many other designs and assets. After you're satisfied with the email's design, you can preview it on various devices, recipients or email clients like Gmail, Apple Mail, and Office 365. This tool is extremely helpful. Subject lines for emails along with preview text, as well as the content itself could appear completely different depending on the email client. Previews of your emails will appear great on any email client. Personalization is a further benefit of HubSpot. As with other tools, you can personalize your content using common merge tags, such as the name of the recipient's initials. HubSpot goes one step further.

It is also possible to personalize content to suit the individual's personal device, the list segment and geographical area. You can also A/B test subject lines and contents to ensure you increase the open rate of your emails as well as click rate. When you're ready to send and then publish your email, utilize the Smart Send functionality. This feature lets you modify the timing of sending to increase engagement. After you've sent your email it's time to review your statistics. Your HubSpot analytics dashboard offers information on the number of views and clicks, and also exclusive information about the time spent watching your email.
The ability to see whether your subscribers read or Skimmed at your email is among the best tools to see how effective your content in emails is:

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You may observe that your subscribers are looking at email messages for brief period of time. This data can help you understand what types of emails should be improved. The ability to consistently deliver emails to users' inboxes is an additional benefit of HubSpot. They have a high 91% rate of email delivery. The high figures are due to the proper domain validation settings using DKIM as well as SPF records, and the ability to fully examine and check emails. The reason HubSpot is at the top of my list is because their marketing platform for email is only one component of their service. The true benefits are in the Marketing Hub Starter Package.

The complete marketing platform is comprised of email marketing, as well as everything else needed to align your sales and marketing efforts:

~ Full-featured CRM
~ Automated sequences
~ Mobile optimization
~ Personal calendar for scheduling appointments
~ Gmail extensions that track emails sent and automate outreach
~ Form builders
~ Email lead inbound and ad metrics
~ Contact and email support

HubSpot is my 3rd choice as the top email marketing software due to a basic reason: It seamlessly integrates your outbound and inbound marketing efficiently that is possible. I would suggest that you begin at no cost, and upgrade to the Marketing Hub Starter Pack for $50 per month.

Try HubSpot

4. Sendinblue.

Best Email Marketing Service with Automation for a budget ($20/month)
Sendinblue is a simple to utilize email marketing service that comes with plans that are free and allow unlimited contacts, as well as 300 emails each day. If you're determined to increase your subscriber base You can opt for their basic plan that costs $20 per month and offers up to 40,000 email sends each month. There is no daily limit on sending. The free platform is built around ease of use. Its simple interface lets you easily design clean and attractive templates, welcome emails that are automated and opt-in forms for websites. Live chat is also available and CRM with their free plan, which comes with an automation workflow that can handle up to 2000 contacts.

Sendinblue utilizes machines learning as well as AI to deliver emails at the most optimal time of day to ensure maximum engagement. It is also possible to view real-time data with the help of reports, which include metrics like opening rates, click-through rate deliverability, heat maps. One of their most useful features is their automated email workflows. They allow you to create rules and let your subscribers go through custom workflows that are based on actions they make on your site as well as in the funnel:
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Automated triggers can be used to create actions that include sending emails and SMS messages, dividing your contacts into lists and then updating their details within your databases. If you're looking for the most advanced software for email marketing automation with a low budget it is possible to start by signing up for their Lite Plan for just $20/month. You will also save 10% off annual plans.

Try Sendinblue

5. Moosend.

A great all-in-one email marketing automation Tool (Free for 8+ per month depending on the size of the list
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The Moosend email automation tool lets you create your own email list, personalize your emails and automate your tasks, so that you can concentrate on your customer relations. They offer intuitive drag-and drop email templates that you can use in their builder for campaigns. The tool allows you to include images, text blocks images from social networks, as well as many more to your email messages. They have a vast library of email templates, with a variety of designs that are flexible and look stunning on both mobile and desktop devices. The part that Moosend stands out is their automation capabilities. Utilizing its "Recipes" (pre-built automation templates) it is possible to automate your messages through upsells or customer engagement. They can also help you build loyalty of customers. Every automation has three major components: triggers controls, and actions. If you combine the three, you can sort segments of your email list and send sequences to send when the specified actions take place.

Other key Moosend features are:
~ Tools for Landing Page Builders Make custom pages that include email sign-up forms in order to boost conversion.
~ Automation Workflows The templates allow you to personalize your email and develop relationships with customers with ease.
~ Custom Opt-In forms: You can make customized forms that allow visitors to join your mailing list.
~ List Segmentation Sort your list based on user behaviour, such as engagement metrics abandon cart emails, and much more.
~ Reporting Tools The analytics tools they offer provide a complete overview of all your crucial metrics in your emails.
~ Customer Support: Every paid plan includes telephone assistance. Custom Enterprise plans offer an account manager as well as assistance via email, phone or live chat. ~Additionally, they have videos and a vast database of knowledge to help you assist you with any questions.

The price for Moosend is determined by the amount of people on your list of email subscribers. The company offers a no-cost plan for users who have less than 1,000 subscribers. The plan includes sign-up forms, reports and the capability of sending unlimited messages. The Moosend plans for paid subscriptions start at just $8 per month, and increase in price depending on the number of subscribers. Each paid plan includes access to transaction emails, page builders as well as SMTP servers. The enterprise plans offer assistance with onboarding and migration as well as Security Assertion Markup Language (SAML).

Try Moosend

6. Mailerlite.

Best Ease of Use and 24/7 Support (Free - $10/month)
Over 600,000 customers across the globe use Mailerlite. They offer flexible tiered plans that are based upon the amount of data in your contacts list.
They are known for their simple user interface, responsive design of emails and their excellent 24 hour telephone support as well as email support. You can begin with their free forever plan if you are less than 1,000 subscribers to your email.
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This plan is free but has only a few features, and permits you to send 12,000 emails per month. The upgrade to their $10/month plan provides you with all the features that can help your marketing plan, such as the ability to build landing pages as well as embedded forms and pop-ups. With Mailerlite you can monitor the results of your email marketing by clicking maps and opens based on location reports.
They also have other wonderful features, like:

~Live 24/7 customer service via chat or email
~A powerful and simple to create landing page
~Integrations for Ecommerce with the most popular platforms
~Email surveys
~Template Gallery
~Amazing email deliverability

Overall, if you're searching for a flexible price, top-quality delivery and don't have a huge list, you should try Mailerlite an attempt.

Try Mailerlite

7. GetResponse.

Best Automated Sales Funnels and Landing Page Features ($15/month)
GetResponse is an all-in-one web-based marketing platform that will help expand your business. They provide email marketing campaigns and high-converting landing pages and webinar software to aid in your efforts to market. The standout feature is Autofunnel is a tool that comes with 30+ landing pages that are ready-made as well as email templates and sequences for generating sales. You can also decide on the goals you want to achieve. If you're looking to boost leads, product sales or webinar registrations Autofunnel is the best choice. It is designed to help you nurture your email lists and boost the conversion rate of your funnel:
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On the other hand they have some 500 templates appear old-fashioned, and they offer the lowest level of deliverability in comparison to other templates in this listing.
One of the greatest strengths is its clever automated tools. With these tools, you can make multiple advanced conditions to separate your lists in a way that is automatic. Their drag-and drop builder is highly intuitive and makes creating quality emails an easy task. In the end, GetResponse is one of the top email marketing tools that can be used to build automated sales funnels as well as landing pages.

Start with a 30 days of free trial, and then upgrade to their Basic Plan. There is also a savings of up to 30% on annual plans.

Try GetResponse

8. Pabbly Email Marketing.

Excellent Inbox Delivery and Independent SMTP Service ($29/month)
Pabbly is an internet-based platform that offers a complete set of tools for marketing online forms and mailing marketing and subscription bill and email list cleanup. It also offers the complete business management bundle that includes all of these tools for an affordable price, namely Pabbly Plus. The email marketing service offered by Pabbly doesn't limit you to features such as marketing automation lists management, autoresponder email, segments of subscribers and more. whether you're using an unpaid or free plan. It is possible to seamlessly integrate built-in as well as 50+ additional SMTPs to send emails without extra charges.
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Through Pabbly Email Marketing, you can improve your marketing effectiveness via email by running campaigns and sending mass emails to all of potential customers with just one click. Additionally, it can handle the issue of spam and bounces for the most popular SMTP services, including Amazon SES, MailGun, Mandrill, SendGrid, etc.
Pricing per month for Pabbly Email Marketing is based on the number of subscribers you have. Here's a comparative of annual savings against. other options that are popular in this list:

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Other features that are important include:
~ A few of the highlights that are part of Pabbly Email Marketing include:
~ An intuitive drag-and-drop editor that is user-friendly.
~ 500+ email templates that support all kinds of modifications
~ Gather leads and business-related data by submitting subscription forms
~ Set up multiple SMTPs to send emails to several vendors
~ Increase open rates by eliminating those emails that are not valid from your email list using an MX cleaner
~ Automate follow-up emails to people who are not open.
~ Use autoresponders to communicate with users with no effort manual
~ Automatically send emails according to pre-defined time frames to keep subscribers engaged.

Its email platform is rated with an average delivery rate of 99% and is an excellent choice when you're in search of an email service that can regularly cleanse your inbox to keep the database current.
Start by registering with Pabbly Email Marketing.

Try Pabbly

9. ConvertKit.

Great Email Marketing Software for Bloggers ($29/month)
ConvertKit was created by creators, by creators. They know what their customers want and know the best way to increase the number of followers on their website. They feature attractive forms, boost conversion rates by automating emails, and help you organize your subscribers to increase engagement. If you're a blogger looking to send customized, text-based emails Their designs appear as if they're straight from Gmail.

They also offer advanced email sequences that are based on both actions on the site and within emails. The advanced triggers they use make for great list segmentation options:
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ConvertKit is a great choice for a number of reasons:

~ You can make use of advanced segmentation using various actions to customize your email marketing funnel.
~ The text emails you send look professional and don't contain unattractive branding on your email.
~ The most effective mailers for your blog should be purely text. Don't be concerned about the fancy features in your design or adding your logo or any other images.
~ It's also a fantastic opportunity to build lead funnels.

If, for instance, someone in sales were trying to conclude a large deal, they'd do it by either making calling or an easy text-based email. They would not send an image-heavy email that was filled with branding for the company. Although they don't offer an unpaid plan, but with pricing starting at $29/month, and a 14-day trial, it's a fantastic option for bloggers that are who are focused on creating high-converting sales funnels.

Start by implementing ConvertKit my top recommendation for bloggers.

Try ConvertKit

10. Omnisend.

Best Omnichannel Email Marketing Service for Ecommerce ($16/month)
Omnisend makes email marketing a step further by integrating marketing via email through social networks such as text, push notifications as well as Whatsapp and other. More than 40,000 marketers utilize their software for email marketing in more than 130 countries.
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For companies that are selling online, Omnisend can send visitors more relevant messages across all platforms and devices. It does this by understanding the behavior of users browsing on websites and preferences for devices based on custom events you can create. For instance, you could observe user interactions on your site and follow up with welcome emails or emails about abandoned carts and post-purchase automation series , to make your messages more effective. They also integrate with many of the most popular e-commerce platforms.

No matter if the software you're using is BigCommerce, Shopify, WooCommerce, Magento, or other eCommerce software, you'll be able to integrate Omnisend with your software to generate more sales. For $16 per month on their Standard Plan, you can send out 15,000 emails per month and gain access to their automation tools. They include interactive sign-up forms, emails including SMS notifications, as well as suggestions for products. It is ideal to increase conversion rates for online stores since customers will be notified of messages related to the products they've purchased from your website.

Omnisend is among the top options for brands that want to use omnichannel channels to efficiently market (and also remarket) to their customers.
You can start by registering for a free 14-day trial. Plans start at $16/month.

Try Omnisend

11. Gist.

Best All-In-One Marketing Software (Free - $33.99/month)
Gist is a marketing automation such as live chat, chat along with email, software which offers the complete 360-degree perspective of your business.
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They also have advanced tools such as event tracking that lets you see what your visitors are doing on your site, aswell in a knowledge base that can give customer service in a way that is automated. The area where Gist excels is in their chatbot capabilities. The GistBot qualifies leads before booking meetings on a daily basis for sales teams. It all has a modern design as well as in all languages. You can assign conversations to various employees, leave private notes, and manage your conversations by putting them in easy close/open statuses. Furthermore the automation tools allow you create visual workflows that attract and convert customers. Create actions and tags to learn about customer behavior and segment your audience and then use timing variables to deliver your message in the right moment.

Overall Gist is a live chat application that has advanced features as well as event management and the ability to automate marketing processes, Gist is a great all-in-one solution for companies who want to increase leads for sales staff. It is possible to start with no cost 500 subscribers. You can move to their premium plan as you increase your subscription.

Try Gist

12. Automizy.

Email Marketing Tool that Increases open rates by 34 percent ($9/month)
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Automizy offers an email-marketing platform created to improve the number of open rates for your emails, by giving you the tools needed to help your email stand out in the crowded inbox. Automizy is the marketing features for email which includes sending out campaigns and building automations, as well as creating forms, and managing your contacts. You'll receive everything you require to achieve your goals in email marketing, all within one user-friendly interface.

If you use Automizy you'll have access to the most effective email marketing best practices that will aid in increasing your open rates using built-in best practices. You can also create emails that automate sending campaigns to people who aren't open, and reduce time spent with email templates and blueprints for automation. To boost your email's opens, Automizy has a test of subject lines for emails, so that you can score your subject lines prior to sending them. This feature can help you predict subject line performance using information from more than 1 million emails.



In the final phase, you are able to AB examine automated messages. Write up to four subjects and then let the AI improve. Start at $9 per month and you'll get access to all features , including the email workflow builder that is user-friendly to create your best-converting sales funnel for email.
Try Automizy

13. AWeber.

Best Email Marketing Software for Small Business with Support (Free up to $19/month)
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More than 100,000 email marketers utilize AWeber with features designed specifically for small-sized businesses. With high-quality email and telephone service, along with useful articles and videos that provide quick answers and can concentrate on expanding your business. As with other tools on the list above, these tools provide email builders that can be manipulated using drag-and-drop and list management tools as well as analytics-related reports.

AWeber list management is a great option. AWeber list management tool, you can import your email list and build a database using the most common types of files like XLS, XLSX, TXT, CSV, and TSV. They allow you to manage your lists using any rules you can create in advance. In addition, using their tools for marketing automation, you can build an autoresponder workflow that is based on events like emails opened or clicks on links, site visits, as well as purchases.

One of their strengths is their design templates that are 700 This is compared to 500 templates with GetResponse and only 80 with MailChimp. A few of the templates appear old-fashioned, but others are beautiful which reminds me of top-quality Instagram advertisements. They have also recently released the capability to use web-based fonts, in addition to the traditional fonts.

Overall, thanks to the huge variety of templates and a helpful support team and an extensive knowledge database, AWeber is an excellent choice for small-sized business owners. It is possible to start with the free AWeber plan that gives you access to almost all their features, which include infinite landing pages sign-up forms and automated email marketing campaigns. hundreds of powerful integrations and award-winning 24/7 customer service. The Pro plan of AWeber costs $19 per month and is determined by the number of subscribers you have on your list.
Try Aweber

14. Campaign Monitor.

People-First Business with 99% customer satisfaction ($9/month)
Campaign Monitor was founded in 2004 and is an outstanding general-purpose email marketing platform. There's no one particular or distinct characteristic that makes them stand out. But, there's something to be mentioned about doing everything correctly.
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With a 99 percent customer satisfaction and a Giving Back program, they're an international business with values that are centered around people. Campaign Monitor employees spend thousands of hours of volunteering every year. They supply food items for local food pantries, clean the trash out of beaches and parks, and provide items to youth groups at risk.

The striking designs of their email templates are ideal for non-profits as well as business alike. In addition, their client service and focus on people makes them stand out the rest of the crowd. The email builder offers users total customisation of their designs, including individual web fonts and color selections. If branding standards are important for your company You can secure portions of your emails using Their Premier Plan. This additional security can help ensure that your brand's consistency is maintained. Another benefit is the possibility to include videos in your email messages from YouTube or Vimeo. YouTube and Vimeo.

Then, their automation suite is similar to other platforms , based on triggers and emails. Data segmentation is another advantage when using Campaign Monitor, as you can block multiple segments and develop advanced rules prior to sending emails to them. They provide more than 250 pre-built integrations that integrate with third-party apps such as Salesforce, Magento, and WordPress. In addition, their pricing is somewhat higher than the other options on this list. The Basic Plan costs $9 per month and allows you to send out 2,500 emails. When you reach the limit, I suggest their Unlimited Plan at $29/month.

Be aware of your list's size. Pricing scales rapidly dependent by the length of the list. For instance for a list of more than 25,000 subscribers Basic Plan costs $299, Basic Plan costs $299, and the Unlimited Plan costs $699. If fast support and good-designed templates are your primary goals, Campaign Monitor is worth giving it a shot.
Start by signing up for an account that is completely free to try their capabilities.

Try Campaign Monitor

15. Mailchimp.

One of the Biggest Names in Email Marketing (Free - $14.99/month)
MailChimp is among the largest names in email marketing , with more than 1 billion emails being delivered every day through their platform and more than 14 million users as of 2017.
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Their free plan provides users with an intuitive interface as well as an unlimited number of subscribers, and 12,000 email messages each month, which is plenty of email for an entrepreneur with a small budget. The free plan comes with automatic responders, transactional email, analytics, and a variety other third party integrations. There's a no-cost Mailchimp application that works on iPhone as well as Android. They charge according to how big your lists, that is, if your email list grows beyond the limit of 2,000 then you will be enrolled in their 2,000-2,500-level plan for $30/month.

All in all, MailChimp may be the most popular free marketing tool available, boasting more than 17 million customers just a couple of years back. They aren't high in my list since everybody uses them, but there are plenty of alternatives that allow you to make more personalized emails. If you want to go deeper look into my complete analysis of Constant Contact and. Mailchimp and my ultimate guide to the best 21 Mailchimp alternatives you can try this year. Also, take a look at this amazing comparison of Mailchimp and. SendGrid.
If your requirements are simple and you're looking to use one of the most simple options, then give MailChimp the chance.
Try Mailchimp

16. Mailigen.

Best for Integrations ($10/month)
Mailigen provides a cloud-based marketing tool that is geared towards small and mid-sized businesses in sectors like e-commerce, advertising media, banking and many more.
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The most important features are segments for email addresses, automation of emails tracking analytics for campaigns, registration forms builders, templates that are pre-made along with online polls. In addition, users have accessibility to integrations with online surveys, as well as SMS messaging capabilities. Mailigen lets users drag images, text boxes and other elements to create the perfect marketing email. The software offers users design tools and customizable templates and email designs which help users create and maintain their marketing campaigns.

With nine different kinds of content block, you are able to design emails easily and add dynamic content by using statements. Another impressive feature is its flexibility with its API open. Mailigen allows integration with the most popular plugins available including Zapier along with WordPress. Additionally, they are integrated with e-commerce platforms as well as social networks like Facebook as well as Twitter. Pricing is tiered and varies depending on the number of subscribers to your email. For small lists that have up to 500 subscribers, you pay $10 per month. When you've got 2,500 subscriber you'll be charged $25 per month, and the cost increases to $400 per month when you have 100,000 members.

They can provide customized pricing for high volume when you've got more than 150,000 items on your list. If you're in search of an email marketing platform that is compatible with a variety of applications and offers an API that is open Start your journey now with a 30-day no-cost trial.
Try Mailigen

17. Benchmark.

Best Drag-and-Drop Email Templates ($13.99/month)
Benchmark is a simple-to-use fully-featured email marketing program. Its primary features include an easy email builder as well as advanced automation campaigns and tools for polls, surveys and opt-in pop-ups in order to increase your email list.
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Then, you can include their email sign-up forms and pop-ups for users to invite them to sign up for your mailing list.
Once they sign up the program, you can make use of triggers to include them in automated email workflows, such as welcoming series, series after purchase mailers for abandoned carts, many more. Once users are on your list, you can nurture them with surveys, polls, and exceptionally-designed emails (on all devices) to build a loyal following.

Benchmark also includes analytics tools such as A/B testing subjects, subject line content along with delivery durations. Additionally, they have an effective inbox checker tool to see what your email will appear like across all email platforms. They also integrate with a variety of other services, including 300+. Connections include the WordPress plugin Facebook form for signing up, Google Docs, Zendesk, PayPal and a myriad of other SaaS platforms to enhance the functionality of your email.

You can try Benchmark at no cost and then move to their Premium plans beginning at $13.99/month.

Try Benchmark

18. SendPulse.

Best Omnichannel Email Marketing Software (Free - $7.88/month)
SendPulse is an incredibly new and free email provider that was founded in the year 2015 with some fantastic recent reviews. The free email plan they offer is fairly generous and permits the email list to grow more than 2,500 members, and up to 15,000 email messages per month. If you'd like to upgrade to an upgraded plan that will remove the limitations, plans begin at $9.85/month ($7.88/month for billing annually). You can also choose a pay-as-you go plan that includes 10,000 emails for just $32 ($0.0032 per mail). Even though the free plan comes with the most email sending limits however, some users have reported slower performance and fewer templates available. But, features such as SMS workflows as well as push notifications for multiple platforms can make up any performance issues:

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In addition, when you sign to an SendPulse account, you'll be able to start for free or get a discount of $50 by upgrading using the link provided below.

Try SendPulse

19. MoonMail.

All-In-One Cloud-Based Email Marketing (Free - $23.99/month)
MoonMail is an email marketing tool that is cloud-based that works in conjunction with Amazon AWS. MoonMail is a fantastic multichannel solution that allows you to send messages using email, voice or SMS WhatsApp as well as Facebook Messenger chatbots, as well as Facebook Messenger. This type of event-based communication is perfect for those who want to extend their message beyond email.

As with other tools in this page, they include the drag-and-drop editor as well as templates. A bonus feature is that they have interactive headers for email. Through HTML and CSS you can modify the appearance of your headers by adding features such as colors, menus upon hover and fades, changes in opacity and much more. Additionally, they offer excellent customer service and a solid understanding of the frequently asked questions:

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MoonMail's free plans are restricted. It allows as many as 2,000 people and one campaign message each day, but it is only possible to send to 10 recipients per campaign. The main selling aspect is that they allow users to pay only for the emails they send instead of. dependent on the amount of subscribers on your list. The best option is to take advantage of your $23.99/month Starting Plan. The plan lets you save more than 25,000 email subscribers on your email list and unlimited emails and campaigns each month.

It also offers automated bounce management for emails as well as spam reports, automated compliance tracking and premium customer assistance. Their API open allows you to send messages using WhatsApp, Facebook Messenger, or any chatbots. They also offer an integrated Shopify application that lets retailers selling online send autoresponders as well as abandon cart messages to prospective customers. Small and medium-sized businesses seeking to send more interactive and interactive emails as well as utilize APIs to increase the reach of their emails, MoonMail can be a great option.

You can start with MoonMail for free. MoonMail account to try out the features available, then move to the $23.99/month Starting Plan.

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20. Ontraport.

Best Full-Lifecycle CRM for Email ($79/month)
If you think of marketing via email Ontraport is one of the names that pops up. Ontraport may not be the first name that comes to thoughts. However, they've been operating for more than 13 years, employing more than 100 employees, and earn more than $10 million in revenue each year. They're most well-known as an CRM tool. (CRM) device first. An an email marketing platform in the second. Their main feature is Campaign Builder, which is an automated marketing tool that is visual and a Live reporting system. This tool can design sophisticated sequences and work alongside other customers in real time:
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Ontraport offers a robust block-based editor, with plenty of useful contextual assistance and hover buttons to assist you solve any problems you encounter while creating campaigns. The only downside is that their Basic plan begins at $79/month, and allows only 1,000 contacts. This isn't an option that can be scaled. As an example that once your email list expands from 1,000 to 2,500 The monthly cost nearly doubles to $147 per month. In the end, this software is ideal for companies that are driven by sales with high-end B2B and B2C industries, that have sales and automation processes are much more crucial than the sending of mass emails to huge lists.

Start by using Ontraport no cost for 14 days without credit card needed.

Try Ontraport

21. Mailjet.
Good for Larger Lists (Free - $18.86/month)
Mailjet offers an online marketing company that was launched in the year 2010 and located in Paris. With a catchy title like Mailjet you'd think of lightning-fast email services and they provide it to a certain degree. For free, you can send 6,000 emails per month, or 200 emails per day for unlimited contacts. These features are useful if have a large list of contacts, however you send only a handful of emails daily.

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To eliminate the daily email limitations, access 24/7 assistance, as well as send up to 30000 email per month. You can sign up for their service at $9.65/month. A drawback is that couple of their features including marketing software and tools for A/B testing, are locked behind a paywall that starts at $15.50/month. With an easy and user interface, and no limit on the size of lists, Mailjet is one is an excellent tool for large lists.

Try Mailjet

If you liked this article check out my previous guide on Email Marketing and a list of all great email marketing tools

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